Mtivity secures £1.5m from VC syndicate

Mtivity Ltd, a leading provider of marketing management software to companies and media agencies, has raised £1.5m and announced the appointment of Patrick Kremer as its new chief executive to lead plans for significant growth in the UK and overseas. The funding round was led by Albany Ventures, the specialist earlier stage technology investor, and included follow on investment from The Capital Fund, a £50m venture capital fund which backs fast-growing, small and medium-sized enterprises in Greater London. The Fund’s contribution follows a previous investment of £500,000 in Mtivity. Mtivity was advised throughout the fundraising process by corporate financiers, GP Bullhound.