SWEDEN - Index- and Sequoia-backed Stardoll merges with Piczo

Following the merger, the Stardoll Network will include three websites: the social networking site www.stardoll.com, which targets girls aged 9-17 interested in fashion, celebrity and dress-up; www.paperdollheaven.com, which launched in December 2008 and targets a younger audience; and www.piczo.com, which allows users to create their own online communities and customize their personal sites.

Founded in 2004, Stardoll secured $4m in a series-A round of funding from Index Ventures and business angels in early 2006, before later that year raising $6m from Sequoia Capital.

San Fransisco- and London-based Piczo was founded in 2004 and has received $19m in VC-backing from Catamount Ventures, Mangrove Capital Partners, Sierra Ventures and U.S. Ventures Partners. The site currently has more than 30m users worldwide.

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