Capital Fund invests in TXT4

Founded in 2002, TXT4 is now the leading supplier of mobile and text response solutions to the automotive industry, charities, travel companies and government bodies. Over 50 blue chip clients use the company’s innovative service to boost the effectiveness of their advertising in the UK, France, Germany and Ireland. TXT4 will use the new funding to expand further into Europe and enhance its product offering.

TXT4 works with a range of clients to turn their brand advertising into an instant response channel. Adverts, such as those used in Oxfam’s current 'I’m in' campaign, prompt consumers to text a keyword to receive further information or arrange a call from a member of staff. In the case of Ford or Vauxhall adverts, consumers might text to request a brochure, locate the nearest dealer or arrange a test drive. TXT4’s proprietary software uses complex formulae to capture and sort the relevant details, respond to the consumer by return SMS and ensure that the request is actioned by the advertiser. The company’s solutions can increase consumer response rates to adverts by up to 40%.

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• Topics
• Expansion
• UK / Ireland
• Technology