GERMANY - HTGF, DuMont and Draper back Plista

Berlin-based startup Plista provides B2B solutions for personalisation and targeting services in e-commerce. The company's product, Plista OnSite Recommendations, offers automatically generated and customised recommendations for content to increase retention rates and page views and facilitate additional e-commerce sales.

The company was founded in July 2008 by Dominik Matyka, Christian Laase and Andreas Richter and currently has a staff of 23. It was nominated as one of the 100 most successful start-ups in Europe by RedHerring.

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• Topics
• Expansion
• DACH