UK - YFM leads £630,000 BeCheeky investment

YFM invested £200,000 in the round through its South West Venture Fund, with the balance of the equity being provided by angel investors. The new capital will be used to widen the product range and fund further marketing activities.

BeCheeky offers 1,200 individual product lines from brands such as Bracli, Lola Luna, Morgan, Princess Tam Tam and Sensualle, attracting 130,000 visitors per month and generating turnover of almost £1m.

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• Topics
• Expansion
• UK / Ireland
• Consumer