UK - Hotbed backs consumer website Pigsback.com with £2.5m investment
Pigsback.com, the consumer website that is fast becoming a favourite for online marketing and advertising amongst leading brands, has received a £2.5m investment from Hotbed, the private investor network. 48 members of Hotbed invested in Pigsback.com, already the 6th most visited website in Ireland which boasts 29% of the total Irish online display marketing spend. Their 300-strong advertiser base includes big brands such as Nokia, Vodafone, Nestle, Tetley, L’Oreal, Carling, eBookers, Kelloggs and Dell.
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