UK – Esprit backs WAYN
Esprit Capital Partners has led a $11m series A round of funding for UK travel and lifestyle social network business Where Are You Now? (WAYN).
The funding will be used to create new revenue streams, expand the team – particularly in Poland where WAYN’s back office operations are managed; enlarge the geographical base of the company and increase the range of online and offline products offered, including a tailored trip planner; expand the ability to share experiences with others using rich media content; and provide exclusive travel and lifestyle benefits to its members. WAYN will also be upgrading its IT infrastructure to help ensure that it is able to support its fast growing active membership base.
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