Relayware raises $11m in round led by Amadeus

Alice Tchernookova
10 May 2016

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B2B communication software provider Relayware has raised $11m in a fourth round led by technology investor Amadeus Capital Partners.

Albion Ventures, which had fully funded Relayware's first two rounds, also joins Amadeus in this series. Following the investment, Amadeus will become a majority shareholder alongside Albion and the management team.

Relayware will grow its platform with operations in Oxford, as well as in New Jersey and California, growing its existing customer base and developing complementary areas supporting channel marketing, sales and operations.

Previous funding
Relayware has raised a total $21.69m in funding since 2013. This latest round was preceded by three other rounds, two of which were venture rounds led by Albion, worth $5.5m and $1.4m.

The third round was $3.6m of debt refinancing provided by Clydesdale Bank.

Company
Relayware was founded in 2007 and is headed by Bob Mann, former European head of US software group Siebel Systems. Founded and originally based in Oxford, Relayware's headquarters were later moved to New Jersey in the US.

The company provides communication and partner relationship management software and services to businesses. Their range of revenue performance management and collaboration apps enables networks of partners, resellers, dealers, agents and influencers to function as extensions of a company's own sales and marketing teams.

Over the past year, Relayware has doubled its customer base and grown its revenues by 35%. The company targets technology and manufacturing companies, including high-growth startups and enterprises.