Investcorp's Tyrrells bolts on Aroma Snacks

The deal marks the second international acquisition for the crisps and snacks producer, which also bought Yarra Valley Snack Foods in August 2015.

The bolt-on of Aroma Snacks and its manufacturing facilities will provide a platform from which Tyrrells can expand across mainland Europe. The company said Germany is now its primary European market.

Investcorp acquired Tyrrells from Langholm Capital for £100m in August 2013. At the time of the original buyout, Tyrrells employed 270 staff and generated £100m in retail sales. The company says its revenues have grown by 30% year-on-year since 2013.

Company
Headquartered in Amtzell, Aroma Snacks is a producer of organic crisps. The company manufactures its products under the Lisa's Hand-Cooked Chips brand.

Tyrrells was founded in 2002 and produces hand-cooked potato and vegetable crisps, as well as snacks such as popcorn and tortilla chips. It is based in Leominster, Herefordshire and exports its products to 37 countries.

People
Investcorp – Carsten Hagenbucher (managing director of corporate investment).
Tyrrells Potato Crisps – David Milner (CEO).
Aroma Snacks – Jochen Krumm (managing director).

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