PTV and Sunstone invest €2.5m in Layar
Prime Technology Ventures (PTV) has together with Sunstone Capital, led a €2.5m series A round for Dutch augmented reality (AR) platform provider Layar.
Layar provides a free augmented reality browser application which superimposes images, animations, text, links and other digital information on top of real-world objects in the mobile phone camera view.
The company has also reached agreement with one of the top 3 mobile handset manufacturers for a global distribution partnership, which will bring Layar capable phones to the mass market. This will enable tens of millions of people to experience Layar AR content on their mobile phones in 2010.
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