HPE leads $19m series-C for NG Data

Other participants in the round include Idinvest Partners, Pamica, SmartFin Capital, Capricorn Venture Partners, and Nausicaa Ventures.

The fresh capital will be used to further develop the company's customer data platform.

Previous funding
NG Data initially raised a $2.5m funding round in October 2012 from an investor syndicate comprising Sniper Investments, Plug and Play Ventures and corporate ING.

Capricorn led a $3.3m round in September 2013 to support the company's growth. Subsequently, Idinvest led a $10.2m first tranche as part of a series-B round for the company, alongside Capricorn and Nausicaa in October 2015.

In January 2017, Idinvest led a $9.4m second tranche in the series-B funding round for NG Data.

The additional capital injection brought the total amount of the series-B round for the company up to $20m. Idinvest led the funding with participation from existing investors, including Pamica, SmartFin, Capricorn, Nausicaa and several business angels.

Company
Founded in 2009, NG Data develops a customer intelligence software that aims to boost user sales by providing content and special offers to customers based on data analysis of their previous interactions.

Headquartered in Gent, Belgium, NG Data has offices in the US, Europe and Asia-Pacific.

People
HPE Growth Capital – Manfred Krikke (partner).
NG Data – Luc Burgelman (CEO).

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• Topics
• Early-stage
• Benelux
• Technology
• Belgium
• IDInvest Partners (AGF Private Equity)