Consortium in $150m round for Ozon.ru

Princeville, Baring Vostok and Sistema each made equal investments of $50m.

The financing is in the form of a convertible loan that can be turned into equity.

The round was closed earlier this year, and will support Ozon's plans to expand the total area of the company's fulfilment centres, grow its last-mile infrastructure, and launch new products and services for B2B and B2C customers.

Previous funding
In January 2000, RTP Global and Baring Vostok led a $3m series-A funding round for Ozon. Subsequently, Index Ventures, HV Holtzbrinck Ventures, Cisco and Baring Vostok backed a $18m series-B for the company in April 2007.

In September 2011, Ozon raised $100m from new and existing investors, including Rakuten, RTP Global, Index Ventures, Alpha Associates. Following that, Sistema and Mer Telemanagement Solutions injected $150m into the company in April 2014. In March 2018, Mobile TeleSystems and Baring Vostok invested $61m in Ozon.

In April 2019, Sistema and Baring Vostok provided RUB 10bn in debt financing. Later that year, the GPs injected an additional RUB 50m of financing.

Company
Founded in 1998 and based in Moscow, Ozon is an e-commerce platform providing books, audio and video products, software, multimedia games and electronic goods. The company claims it grows 90% year-on-year, with its 200,000 square metres of fulfilment capacities, and 15,000 pick-up points and lockers.

People
Ozon.ru – Alexander Shulgin (CEO).
Princeville Capital – Emmanuel DeSousa (managing partner).

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