Rockaway, Spread invest $1m in Brand Embassy

The two firms have acquired their stakes in Brand Embassy from the company's early investors, CEE tech accelerator StartupYard and Michal Nyrdle, owner of media company Kindred Group – both have fully exited through the transaction.

The fresh capital will aid Brand Embassy in its pursuit to take its software-as-a-service (SaaS) platform international. The company, which until recently has had offices in Prague and London, is in the process of opening a further six new offices located in Dubai, Portugal, Slovakia, Spain, Latin America and the US.

The funding will also be used to make new hires for the company's product development and sales teams.

Rockaway was established last year by internet entrepreneur Jakub Havrlant. The firm plans on investing up to $15m in predominantly Czech companies via its Rockaway Capital Fund vehicle.

Spread, also established last year, currently has a €20m fund to invest in technology companies.

Company
Established in 2011, Brand Embassy is headquartered in Prague and currently employs around 25 staff.

The company provides a service enquiry SaaS platform for social media sites including Facebook and Twitter, which allows clients to answer service queries from their customers.

Brand Embassy claims to have more than 50 large international companies as customers, which have apparently used the company's platform to handle more than 7.5 million service issues.

The company's strongest client sectors are currently telecoms and financials. Customers include Vodafone, Telefonica, O2, T-Mobile and ING.

People
Vit Horky is the CEO and a co-founder of Brand Embassy alongside CTO Damian Brhel. Spread's Josef Chvojka worked on the deal alongside Rockaway's Havrlant.

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