Target Partners backs Senic’s seed round

Senic was founded within the Y Combinator programme, a US seed accelerator for emerging tech businesses. In March 2016, the startup received funding from San Francisco-based venture capital firm Birchmere Ventures.

Senic also received pre-orders totalling $500,000 via crowdfunding campaigns and is a partner of the Amazon Launchpad programme.

In April this year, Target backed another business that operates in the smart home sector, taking part in the $23m round for home climate control startup Tado.

Company
Founded in 2013 and based in Berlin, Senic builds hardware and software for smart homes. It creates interfaces using haptics-, vision- and speech-based products that offer access to smart devices and services. The startup currently employs 10 people.

Its first product, Nuimo, is a smart home controller that enables interaction with in-home technology such as Sonos or Raumfeld multi-room speakers, Philips Hue light bulbs, and smart thermostats.

People
Target Partners – Michael Münnix (partner).
Senic – Tobias Eichenwald, Philip Michaelides, Felix Christmann (founders).

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• Topics
• Early-stage
• DACH
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• Target Partners
• Venture