VC firms in €13m round for Alphapet Ventures

Heliad Equity Partners, Venturestars, Reimann Investors and Mountain Partners provided a €10m equity investment and Deutsche Handelsbank made up the extra €3m in working capital.

The new investors will support Alphapet in the areas of brand building and retail sales. According to a company statement, the domestic animal sector is developing rapidly in line with human dietary trends.

Previous funding
Reimann and Heliad have both previously invested in the company. Full details of earlier funding rounds have not been disclosed but local press reports state the company had raised €33m prior to the current round.

Company
Alphapet was created in 2016 by the merger of Pets Premium and Epetworld. The company markets and sells premium pet and animal food. It is targeting revenues of €50m in 2017. Most of the sales are made via online orders but the group's first private label brand is also available in more than 500 offline stores.

People
Heliad Equity Partners – Thomas Hanke (CEO).
Venturestars – Stefan Pfannmöller (founding partner).
Reimann Investors – Michael Riemenschneider (CEO).
Alphapet Ventures – Simon Leicht (CEO).

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• Topics
• Expansion
• DACH
• Consumer
• Germany
• Venture
• Heliad Equity Partners
• Handelsbanken