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UNQUOTE
  • Expansion

Foresight injects £3.5m into Nano Interactive

  • Kenny Wastell
  • Kenny Wastell
  • 04 January 2018
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Foresight Group has made a £3.5m growth capital investment in Germany-based advertising technology business Nano Interactive Group.

The investment, which was made with capital drawn from Foresight's VCTs, will fund a pan-European international expansion strategy for the business. Nano will also invest in sales and marketing activity, as well as product development and the launch of its Insist platform.

The deal is the GP's seventh VCT investment in the last 12 months, according to a statement. In December, Foresight invested £3m in 200 Degrees, a UK-based cafe chain and distributor of coffee beans.

Company
Founded in 2014 and headquartered in Starnberg, Nano develops software for online, mobile and video advertising. Its products, Audience Manager and Insist, analyse users' recent search histories and schedule appropriate adverts across a range of online platforms, with the intention of increasing consumer engagement.

The business has additional offices in London, Munich, Hamburg, Paris, Belgrade and Warsaw. Its clients include T-Mobile, American Airlines, Barilla, Lidl, GlaxoSmithKline, Allianz, Philips, Volkswagen and MediaMarkt.

People
Foresight Group – Rodney Appiah (senior investment manager).
Nano Interactive Group – Christian Geyer (co-founder, CEO); Carl White (co-founder, chief strategy officer).

Advisers
Equity – Osborne Clarke (legal); RW Blears (legal); BDO (financial due diligence, tax); PMSI Strategy (commercial due diligence); Intuitus (IT due diligence); Catalysis Advisory (management due diligence).

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