S-UBG invests in €10m funding round for Springlane

S-UBG is investing from its eponymous fund. Apeiron Investment Group is the family office and merchant banking business of Christian Angermayer.

In April 2018, the company switched from selling third-party manufactured products to selling its own-branded products. Following this change in approach, the company generated a profit for the first time in April 2019.

Previous funding
In 2013, Tengelmann Ventures, HV Holtzbrinck Ventures and German Media Pool invested in a funding round led by Heliad Equity Partners.

HV, Tengelmann, KfW, Heliad, Ad4Ventures, Ithaca and TriPos invested €11m in the company in 2015.

Company
Based in Düsseldorf, the company was founded in 2012 and makes products such as ice machines, high-performance blenders, pots, pans, dishes, pizza ovens, grills and selected accessories. It operates in Germany, Austria, Switzerland, Italy, France, Spain, the Netherlands and the UK. In 2018, the company also began operating as an agency and media business for food manufacturers.

People
S-UBG Group – Bernhard Kugel (CEO); Günther Bogenrieder (investment manager).
Springlane – Marius Fritzsche (founder, managing director).

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• Topics
• Expansion
• DACH
• Consumer
• Germany
• Family Offices