Nordwind's B2B Media Group bolts on Aumago

Nordwind acquired B2B Media in 2017. At the time, the company reported revenues of €10-20m.

Aumago's founder, Christoph Krüger, will occupy a new role as chief audience officer, while co-founder Dirk Wischnewski will work as chief marketing officer. B2B Media founders Fabian Jung and Kai Seefeldt will remain in their roles as CEO and chief technology officer, respectively.

Nordwind managing director Christian Plangger told Unquote that the firm paid more than 12x EBITDA for the asset. 

The combined company employs 80 people in six locations in Germany and the UK.

Company
Based in Berlin, Aumago offers target group marketing, environment marketing, native advertising and white label products to B2B customers. The company was founded in 2013 and employs 20 people.

People
Nordwind Capital - Christian Plangger (managing director).
B2B Media Group – Fabian Jung (CEO); Kai Seefeldt (chief technology officer).
Aumago – Christoph Krüger (managing director).

Advisers
Equity – Röhrborn (legal); W&P-Treuhand (financial due diligence, tax).

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• Topics
• Expansion
• DACH
• Media
• Germany
• Nordwind Capital
• Build-up
• Buy-and-build