Digital+ Partners leads €23m series-B for Pricefx

Also participating in the round was UK-based VC Talis Capital, which backed the company's series-A round.

Bain & Company also invested. The consultancy announced a partnership with Pricefx in April 2018 and intends to use Pricefx's software platform to develop its Bain Pricing Navigator product.

Pricefx intends to use the fresh capital to more than double its investment in sales and marketing and to expand its business in the US.

Digital+ has made five investments in German software companies this year, according to Unquote Data. The German VC targets B2B companies and is currently investing from its 2017-vintage vehicle, Digital Growth Fund I, which makes initial investments of €5-25m, rising to €20-30m and with a limit of €50m in further rounds.

Previous funding
In January 2017, Credo Ventures and Talis Capital led a €4m series-A for Pricefx. In January 2018, both existing investors and new investor Reflex Capital backed a $4.1m round.

In December 2018, Bain and Digital+ led Pricefx's series-B phase-I €25m round, with additional backing from Talis and Credo.

Company
Pricefx is a pricing optimisation software platform that allows businesses to gain insight into their margins and profitability. It serves more than 90 businesses in 37 countries.

The company is based in Pfaffenhofen, with additional offices in Switzerland, the Czech Republic, the US and Australia. It was founded in 2011 and has 219 employees according to LinkedIn.

People
Prixefx – Tom Fenc (CEO); Marcin Cichon (CEO, co-founder).
Digital+ Partners – Axel Krieger (founding partner).
Talis Capital – Matus Maar (co-founder, managing partner).

Advisers
Company – Lutz Abel, Bernhard Noreisch, Jan-Phillip Kunz (legal).

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• Expansion
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