HTGF, Bayern Kapital et al. back crealytics

Germany-based crealytics will use the capital injection – understood to be around €5m – to develop its search engine advertising software camato, with a particular focus on reducing the effort required to optimise search engine advertising (SEA).

The business already received backing from HTGF, Bayern Kapital and Chancenkapital Biberach in early 2010, and from LBBW with Mountain Super Angel in July 2011.

Company
Founded in Passau in 2008, crealytics is a search engine advertising technology company that has seen a shift from service provider to technology vendor following the release of its product camato, a software that facilitates the automation of workflows using Google AdWords. The product's first customers include navabi, edelight, Nayoki Interactive Advertising and DefShop.

The business currently employs 60 people in its offices in Passau and Berlin. Its gross profit increased by 44% between 2011 and 2012 and is set at a target of €1-9m for 2013.

People
Romy Schnelle and Andreas Heubl worked on the deal for HTGF and BayBG respectively.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Expansion
• DACH
• Technology
• High-Tech Gründerfonds
• Bayerische Beteiligungsgesellschaft mbH (BayBG)
• Germany