Venture-backed Fyber sold for €150m

According to Anoa Capital, sole adviser to RNTS on the transaction, RNTS spent €150m on the acquisition. Anoa stated that RNTS would be adding a Seoul- and Berlin-based mobile application advertising monetisation platform to the digital holding.

The change in owner has also brought with it the opportunity for growth; Fyber's blog post stated it would be expanding in key markets and had 60 positions for new hires worldwide.

The mobile advertising revenue market is said to be worth $18bn.

Previous funding
Hasso Plattner and Team Europe Ventures injected $5m into SponsorPay's series-A funding round in June 2010. The capital was earmarked for international expansion.

According to unquote" data, Nokia Growth Partners provided expansion capital to the virtual currency monetisation platform in July 2011, acquiring a minority stake for $5m. It is thought the German Startups Group acquired secondary shares in Fyber earlier this year.

Company
Headquartered in Berlin with a San Francisco-based subsidiary, Fyber is an advertising technology company that provides app developers with a mobile supply-side platform. The 180-strong company serves 100 million users per month and works with customers including BigPoint and Gala Networks. It has access to ad networks such as Facebook Audience Network, Google AdMob and Apple iAd. It was co-founded in 2009 by Team Europe, the start-up incubator.

SponsorPay rebranded to Fyber in July this year.

RNTS, which stands for Remarkable New Thinking and Smart Multimedia, is headquartered in Berlin with a Seoul-based subsidiary. The company offers digital content publishing, a mobile platform and educational content aimed at pre-school children. It develops and publishes apps for mobile network operators and its clients include Samsung, Kia and Adidas. RNTS was founded in February 2012.

People
Christoph Gerlinger is CEO of German Startups Group. Janis Zech and Andreas Bodcek are co-founders of Fyber. Roger van Diepen is CEO of RNTS.

Adviser
Equity – Anoa Capital (M&A). 

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