Project A exits metrigo in trade sale

Project A has been one of the first external investors in metrigo, with other backers including online media agency Performance Media and business angel Martin Sinner. zanox aims to improve its real-time advertising presence through the acquisition of the start-up, the firm stated.

Berlin-based zanox is jointly owned by publishing firm Axel Springer (52.2%) and Swiss marketing provider PubliGroupe (47.5%). The company was founded in 2000 and is now operating in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, Turkey, the US and Brazil.

Company
metrigo is an advertising company that offers real-time advertising to clients, including Zalando, Mobile.de, Sportscheck, Performance Media, Mister Spex and Blau.de. Real-time advertising, or real-time bidding, is a form of online advertising in which companies bid in real time to use ad spaces on websites. Through available data about potential customers (namely cookies), firms can present personalised ads instead of generic advertisement.

Founded in 2011, metrigo is based in Hamburg and currently employs 20 staff.

People
Florian Heinemann is CEO and co-founder of Project A. Thomas Joosten is zanox's CEO. Christian Müller is metrigo's managing director and co-founder. He will remain in his position after the takeover, alongside managing directors Philipp Westermeyer and Tobias Schlottke, who also co-founded metrigo. Martin Rieß is zanox's country manager for the DACH region and will become managing director at metrigo.

Adviser
Company – Parklane Capital (M&A).

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• Topics
• DACH
• Technology
• Exits
• Germany
• Trade sale