T-Venture and BDMI invest in Content Fleet

Venture capital fund Neuhaus Partners, which has been an investor since 2010, also co-invested as part of the syndicate.

Content Fleet plans to use the fresh capital to further develop trend detection. The team will also be strengthened in key areas. The internationalisation of the business model has already started and will continue to be a primary focus in the coming months.

Company
Founded in July 2010, Content Fleet generates tailor-made content and portals for publishers as well as other content contributors. The company, which currently employs around 30 people, uses analysis to automatically identify new themes and product trends found on the internet.

The firm takes its data from social media networking sites, content publishers, online retailers and keyword sources. The collected data is then assessed in terms of its reach and monetisation potential, forming the basis for content production and portal management. In the background, a network of authors ensure that the content finds its way directly to the consumer.

People
Thomas Vogel worked on the deal for T-Venture, principal Jan Borgstädt acted for BDMI and managing partner Paul Jozefak represented Neuhaus. No external advisers were used.

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• Topics
• DACH
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