DN-backed windeln acquires Feedo

Following the transaction, Feedo will become a wholly owned subsidiary of windeln, but will remain an independent business unit under its own brand name. The Feedo management team will continue to run the company.

Earlier this month, windeln announced its plans to list on the Prime Standard market of the Frankfurt Stock Exchange later this year. Capital raised in the IPO will be used to target complementary acquisitions in Europe. DN currently holds a stake of almost 25% in the company.

Goldman Sachs Merchant Banking Division and Deutsche Bank led a €45m series-E financing round in windeln in January this year. The fresh capital was earmarked for expansion of the company's product portfolio and for potential acquisitions.

Company
Founded in 2010, Feedo is an online shop for baby and toddler products. It offers 545,000 products and generated revenues of €6m in 2014.

Windeln is a Munich-based online retailer selling baby and children's products in Germany, Austria and Switzerland. It offers 85,000 products, such as baby food, baby monitors and car seats, from 1,000 brands on its website. The company has 100 employees and saw revenues of €130m in 2014.

People
Matúš Karaffa and Martin Molčan are co-founders of Feedo. Konstantin Urban and Alexander Brand are management board members and co-founders of windeln.

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