Heliad backs ePetWorld's €5m round

With the fresh capital, the company wants to support the roll-out of its home brand, with plans to launch 40 products in 2016. It also targets further add-on acquisitions, after bolting on competitors Petobel in fall 2014 and Meine Strolche in December 2015.

Pet food online shops have enjoyed popularity among investors recently. In February, unquote" took a closer look at the investment in ePetWorld's rival Pets Deli by Project A Ventures, Rocket Internet and Index Ventures.

Company
ePetWorld operates two dedicated online shops for dogs and cats called Hundeland and Katzenland, in which it sells food and accessories. The company stated it raised its revenues by 150% in 2015, reaching an eight-digit sum.

ePetWorld was founded in 2012, is based in Munich and has 40 employees. 

People
ePetWorld – Stefan Pfannmöller (managing director).
Mountain Partners – Volker Rofalski (investor).

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• Topics
• Early-stage
• DACH
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• Germany
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