Partech et al. back AlephD

The fresh capital will be used by AlephD to double its workforce in 2014, as well as enter new international markets and expand its existing position in the European and US markets.

Company
Founded in 2012 and headquartered in Paris, AlephD has developed a set of real-time algorithms, designed to increase revenues that digital publishers receive from real-time bidding platforms. The company claims that its algorithms are able to predict auction performance and will select the best selling strategy for its clients to attract relevant buyers.

AlephD's algorithms are based on a mass storage of auction logs, which are stored by the company on a cloud-based big data infrastructure. According to the company, its algorithm-based real-time bidding solutions can uplift online publishers' revenues by 30%.

People
AlephD was founded by Maxime Agostini, Nicolas Grislain and Vincent Lepage. Partech partner Romain Lavault worked on the deal, alongside CapDécisif partner Olivier Dubuisson and A Plus partner Jean-Michel Pimont. A Plus investment director Tuan Tran and analyst Alice Besomi also worked on the deal.

Advisers
Equity – Dechert, François Hellot, Matthieu Grollemund, Charles de Dreuzy (Legal).
Company – Cotty Vivant Marchisio & Lauzeral, Benoit Marpeau, Carine Rohou, Gaspard Lundwall (Legal).

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