Ardian injects €2.5m into Bricoprivé

With Ardian as shareholder, Bricoprivé intends to broaden its product and service offering and finance its international expansion. A particular focus will be placed on the Spanish market, following the creation of a new website dedicated to the country.

The investment saw Ardian drawing equity from its Growth fund. Launched in June 2012, the vehicle raised €70m at final close in April 2014, €10m more than its initial €60m target.

Bricoprivé represents the fund's fifth deal in France this year and the third in the last few weeks. In January, the GP used it to finance a €2.5m investment in Paris-based digital supply chain service Clever Age and a capital injection into software company Saaswedo.

Additional deals include a €3m investment to acquire a minority stake in French hospitality software developer Ariane Systems in May and a further €5m injected into HR information service provider HR Path alongside Societe Generale Capital Partenaires in June.

Company
Founded in October 2012, Bricoprivé is an online retailer focused on the discounted sale of DIY, gardening, home and clothing products via three different platforms.

Headquartered in L'Union, France, the business employs around 75 professionals and most recently posted €30m in turnover, with six to seven sales every day. The company claims to have doubled in size in each of its first three years of existence.

People
Ardian was represented by head of Ardian Growth Laurent Foata and investment manager Romain Chiudini. Marc Leverger and Julien Boué co-founded Bricoprivé, with the latter being its current CEO.

Advisers
Equity - Gide Loyrette Nouel, Pierre Karpik, Emilie Leygonie (Legal); Grant Thornton, Marc Claverie, Florence Fong (Financial due diligence).
Company - Decker & Associés, Frédéric Reynes (Legal).

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• Topics
• France
• Expansion
• Consumer
• France
• Ardian (formerly Axa PE)