Adelis-backed Søgemedier aquires Defiso Media

Defiso becomes part of Søgemedier, the Danish digital marketing and media house acquired by Adelis in February this year. The acquisition of Defiso gives Søgemedier a base in Sweden, and the GP will hold a majority stake in the combined business.

Adelis intends to work together with the management teams of Søgemedier and Defiso to consolidate the group's position as a Nordic leader in the digital marketing industry, Adelis partner Joel Russ told Unquote.

The Stockholm-based GP held a final close for its latest vehicle, Adelis Equity Partners Fund II, on €600m in June 2017. The buyout house typically invests in small and medium-sized Nordic businesses with enterprise values in the €20-200m range.

Company
Established in 2013 and headquartered in Stockholm, Defiso is an SEO agency that provides services through Google Adwords and Facebook Advertising.

People
Adelis Equity Partners – Joel Russ (partner).
Defiso Media – Karlos Hanna (CEO).
Søgemedier – Allan Damborg (founder, CEO).

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• Topics
• Expansion
• Nordics
• Media
• Sweden
• Adelis Equity Partners
• Build-up