Element Ventures leads €15.5m funding for fintech Minna

The new funding takes the total the company has raised so far to more than €23m, and will allow it to scale its technology and attract more customers globally. 

The company said that demand for its product had escalated because of the growth in the subscription economy, which, according to Minna, has increased 350% since 2012. 

Previous funding
In 2019, Minna raised $6.2m in series-A funding from Swedbank, Zenith Group and Visa.

Company
Founded in 2016 and based in Gothenburg, Minna is a provider of subscription management services. It enables customers to manage their subscription services via their banking app. The platform also notifies customers when a free trial is about to end to prevent them from being charged.

Minna has partnered with European retail banks including Swedbank, ING and Lloyds Banking Group.

The company has at least 50 employees, according to its LinkedIn page. 

People
Minna Technologies – Joakim Sjöblom (CEO, co-founder).  
Element Ventures – Michael McFadgen (partner).
MiddleGame Ventures – Pascal Bouvier (managing partner).

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