OpenOcean and Spintop lead €3.6m series-A for Cambri
Finnish market research automation startup Cambri has raised €3.6m in a series-A round jointly led by OpenOcean and Spintop Ventures.
Lynda Clarizio, the former president of Nielsen US Media, has joined the board of directors.
OpenOcean is investing from its Fund 2020, which held an interim close on €92m in February 2021 and is targeting €130m by the end of H1 2021.
Company
Founded in 2018 and based in Helsinki, Cambri is a market research automation startup accelerating product and concept testing of consumer brands.
The company claims that it allows companies to validate, optimise and iterate early-phase product and service concepts faster than traditional methods, through a SaaS platform and automated access to 100 million consumer panelists.
The company has additional offices in Stockholm and Almelo in the Netherlands.
People
Cambri - Heli Holttinen (founder, CEO).
OpenOcean - Tom Henriksson (general partner).
Spintop Ventures - Sami Niemi (partner).
Electrolux - Jessica Adel (consumer insights director).
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