Litorina exits Ateljé Margaretha

Litorina acquired Ateljé Margaretha via its venture fund Litorina Kapital II in February 2005. The vehicle was launched in January 2001 with a target size of SEK 1bn. Structured as a Swedish LP, the fund announced its first close in December 2001 at SEK 565m. Investors include Swedbank, the 3rd AP-Fund and the European Investment Fund.

When Litorina acquired the business, it only consisted of a single craft and embroidery products brand. During Litorina's holding period, the company grew organically and via acquisitions – the brands Åshild, Good Living, Knitting Room and Linea were progressively added to the business. The company also invested in a web platform and doubled its revenues during the holding period.

Founded in 1998 and focused on Swedish companies, Litorina has close to SEK 8.4bn invested across four funds.

Company
Based in Borås, Ateljé Margaretha is a niche retail company comprising five brands: Ateljé Margaretha, dealing in embroidery and crafts products; Knitting Room, focusing on knitting products; Åshild, specialising in women's wear and support shapewear; health products brand Good Living; and Linea, a provider of home decoration and textile products.

The company is present in the Nordic countries, Germany and Austria.

People
Jörgen Ekberg is a managing partner at Litorina. Mikael Rosendahl is the CEO of Ateljé Margaretha.

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