Almi Invest et al. back PromoBucket spin-off
Almi Invest and 1:a VУЄstmanlandsfonden have backed the spin-off of Swedish software-as-a-service (SaaS) provider PromoBucket from advertising agency Navii.
The VCs were impressed by the company's "passion to change the conservative marketing industry" and its potential to enter the global market, they said in a statement.
Almi and 1:a typically back regional early-stage companies by co-investing growth capital with other venture firms.
Company
PromoBucket spun out Navii in 2012. The business is a customer-focused marketing asset management service operating in the SME segment. Its web-to-print software solution collects a company's brand assets and marketing materials in one place, allowing users to create, edit and order marketing materials from a central hub. The company is based in Västerås.
People
Johan Crona worked on the deal for Almi, alongside 1:a's Petra Palmgren Lindwall.
Latest News
Stonehage Fleming raises USD 130m for largest fund to date, eyes 2024 programme
Sponsor acquired the public software group in July 2017 via the same-year vintage Partners Group Global Value 2017
Stonehage Fleming raises USD 130m for largest fund to date, eyes 2024 programme
Czech Republic-headquartered family office is targeting DACH and CEE region deals
Stonehage Fleming raises USD 130m for largest fund to date, eyes 2024 programme
Ex-Rocket Internet leader Bettina Curtze joins Swiss VC firm as partner and CFO
Stonehage Fleming raises USD 130m for largest fund to date, eyes 2024 programme
Estonia-registered VC could bolster LP base with fresh capital from funds-of-funds or pension funds








