Inveready Seed Capital backs Qustodian
Qustodian, the Madrid-based media marketing business, has raised over €1m of start-up funding.
The most significant equity investment in the new business came from Inveready Seed Capital, the early-stage investor headed by Antoni Subirá, a professor at the IESE business school and former member of the Catalonian regional government.
Inveready invested €450,000 in the business, with a further €350,000 coming from private investors. In addition, Qustodian has raised a €350,000 loan from the CDTI.
Qustodian's goal is to create a mobile phone-based advertising platform on which consumers store their profile information and lifestyle preferences; in return they receive money each time they interact with advertisers' messages.
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