Ardian's Jakala acquires stake in GeoUniq

Jakala intends to increase its stake in GeoUniq in the next three years and further develop its product offering in the customer relationship management, location business intelligence and location media segment with the launch of three new products in the coming months.

This is the second bolt-on made by the company this year, following its acquisition of marketing specialist Volponi in June 2019. Jakala generates revenues of around €200m and expects to reach turnover of €250m in 2019.

Ardian backed Jakala, at the time called Seri Jakala, in June 2018. The investment was made by Ardian Growth through a club deal alongside Mediobanca's Equity Partners Investment Club and several Italian entrepreneurs' family holdings.

The GP deployed capital from Ardian Growth Fund II, which held a final close on €230m in April 2018, surpassing its €200m target. The fund provides equity tickets in the €5-25m range to digital businesses with a turnover of €5-100m.

Jakala is owned by Matteo de Brabant's Jakala Group – which controls a 44% stake – Mediobanca's The Equity Club, Ardian, Paolo Marzotto holding PFC, Luigi Berlusconi's holding H14, and several other minority shareholders, including the Mussetto family and entrepreneurs Marco Santambrogio and Marco Di Dio Roccazzella.

Company
Established in 2014, GeoUniq specialises in location intelligence, analytics and data. The company is headquartered in Paris with an R&D centre in Pisa, and plans to open a new office in Milan in the coming months.

People
Jakala – Stefano Pedron (CEO).
GeoUniq – Antonino Famulari (CEO).

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