Intesa San Paolo backs mobile marketing company

The €750,000 investment is divided into two tranches and tied in part to the accomplishment of milestones. Intesa San Paolo will hold a minority interest, while the founding shareholders will retain a majority holding. The investment was made from the Atlante Ventures Mezzogiorno fund.

The capital injection will support Pantea's intention to create an information technology development centre in Catania and therefore corresponds with the Atlante fund's focus on digital investments in southern Italy.

The fund was launched in 2009 with initial assets of €25m contributed equally from IMI Investimenti (Intesa San Paolo Group) and the Department for Digitalisation and Technological Innovation of the Ministry for Public Administration and Innovation. The fund has a planned duration of 10 years.

Company
Founded by Gaetano Liggieri in 2009, Pantea provides a platform allowing users to manage and distribute mobile advertising and marketing campaigns for mobile devices, smartphones, tablets and PCs.

People
Head of fund Davide Turco and investment director Aurelio Mezzotero led the deal supported by the rest of the Intesa San Paolo team: Antonella Beltrame, Alvise Bonivento, Gianni De Caro, Giuseppe Gubello and Luca Binda. Mezzotero has been appointed to the board.

Advisers
Equity – Hi.lex (Legal).

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• Southern Europe
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• Italy
• Intesa Sanpaolo