
Affaredelgiorno raises €1.1m
Italian online grocery discount aggregator Affaredelgiorno.it has raised €1.1m from Principia and Dpixel.
Dpixel invested via the Digital Investments fund, a seed vehicle focused on new media, software technology platforms and the digitalisation of content and processes.
The fresh funding will boost the company's site development in preparation for launch in September.
The transaction is the fourth completed by Principia in the last month, following a $1m injection into Rysto, a €450,000 commitment to Weekend-a-gogo and a €2m investment in Im3D.
Company
Based in Lamezia Terme, Affaredelgiorno.it is an online platform that aggregates grocery discounts. Users are able to choose from thousands of coupons and discounts that can be used in retail points across Italy. Coupons can be downloaded and printed, or sent to a mobile device and shown at the point of sale.
People
Andrea di Camillo is a managing partner at Principia. Professor Sandro Castaldo from the University of Bocconi will join the company's board as part of the transaction.
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