P101 commits €4m to ContactLab

The GP has acquired a minority stake in exchange for its equity investment.

The business will use the fresh funding to accelerate product research and development and to expand in international markets.

P101 is currently managing its maiden fund, which held a first close on €32m in December 2013. The vehicle backs technology companies in the digital sector, including e-commerce and digital media, with commitments of €250,000-4m.

Company
Founded in 1998, ContactLab is a digital marketing company based in Milan.

The firm has additional offices in Paris, Munich, Madrid and London and counts developers, account managers, analysts and CRM specialists among its staff base.

People
Andrea di Camillo is managing partner at P101. Giuseppe Donvito was recently appointed partner at the firm.

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• Topics
• Southern Europe
• Media
• Expansion
• Italy