b-to-v invests in online commercials

BrainsToVentures, the Swiss network of private investors, has invested in Online Advertising Solutions Ltd, which operates a video network for commercials Captain Ad in Germany.

Captain Ad offers publishers a possibility to monetise all kinds of embedded videos on their web site or in their blog. It has created pre-roll banners that, if the user moves the pointer of his mouse on top of a video, for example on YouTube, to start it, a semi-transparent overlay will appear showing a banner ad. The ad will disappear after a few seconds. The user can click on the banner and will be directed to the landing page of the advertiser.

Online Advertising Solutions is headquartered in Birmingham with a subsidiary in Berlin.

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