Cipio-backed 21sportsgroup raises additional €15m

The funding tops up an eight-digit round from a consortium of investors, announced in May. The startup did not reveal its investors, but according to news website Gruenderszene, regional bank Landeskreditbank Baden-Württemberg was among them. 

The startup bought its competitors Planet Sports and Mysportsgroup in March 2015 and January 2016, respectively. Following the latest financing round, the company hopes to further expand through Europe and to acquire more competitors. 

Previous funding
In January 2016, Cipio provided a round of growth capital to 21sportsgroup.

Company
Founded in 2010 and based in Mannheim, 21sportsgroup sells sports and outdoor products online. Its product range includes running shoes, bicycles, and accessories for runners, cyclists and triathletes. The shop is active in Germany, Austria, Switzerland, France, Benelux, Italy and Spain.

People
21sportsgroup – Michael Burk (CEO).

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• Topics
• Expansion
• DACH
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• Venture