Fog City leads $6m series-A for Ad-Lib

The fresh capital will be used to further strengthen Ad-Lib's technology platform, automate digital asset creation and optimise creative performance across many forms of media. The company also said it would build its senior leadership team, expand further in EMEA and Asia-Pacific, and launch its US headquarters in New York.

Company
Founded in 2017 and headquartered in London, Ad-Lib provides a software-as-a-service marketing technology platform for global brands to manage and automate the production and activation of creative assets in their digital advertising.

Ad-Lib claims it is currently growing by more than 300% year-on-year, serving clients including Nestlé, Johnson & Johnson and Virgin. The company employs 80 staff in offices in London, Madrid, Dubai, Singapore, Tokyo, Sydney and Manila.

People
Ad-Lib – Oli Marlow-Thomas (CEO).
Fog City Capital – Ravi Bhaskaran (managing partner).

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• Topics
• Expansion
• UK / Ireland
• Technology
• United Kingdom
• Venture