The Craftory invests $20m in Present Life

The firm offers permanent, early-stage and growth capital to consumer, packaged goods brands. It has $375m in assets under management.

The Craftory will become Present Life's controlling shareholder. The company intends to use the funds to invest in product development, customer acquisition and portfolio development.

Company
Present Life, a wellness and beauty company, was founded to create and acquire plant-based brands. The London-based company's portfolio of brands will span a range of price points and positions, from familiar main-street retailers to luxury retailers. It operates offices in New York and was founded in 2019.

People
The Craftory – Elio Leoni Sceti (co-founder).
Present Life – Camillo Pane (executive chairman).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Early-stage
• UK / Ireland
• Consumer
• United Kingdom