Equistone Partners Europe’s Performance Interactive Alliance (PIA) has acquired Dymatrix Consulting Group, a specialist in customer analytics, marketing automation, campaign management and web intelligence.
Equistone confirmed that PIA will be making further purchases following the acquisition of Dymatrix.
Dymatrix will continue to operate under its own banner and its headquarters will remain in Stuttgart. The management team will also remain unchanged.
PIA offers services including the planning, implementation, analysis and optimisation of digital marketing, while Dymatrix focuses on software solutions and services for existing customer management and activation.
In March this year, Equistone took a majority stake in newco PIA, which integrated four German digital marketing businesses: Performance Media, Econda, Blue Summit Media and Delasocial. The companies had a combined turnover of around €140m.
Dymatrix provides customer relationship management analysis. It has worked on more than 900 projects for Mittelstand companies as well as DAX-listed, large-scale businesses. Its self-developed software Customer Insight Suite enables companies to communicate individualised offers to their customers across various channels in real time. The basis for this technology is the historical and current customer behaviour.
Together, PIA and Dymatrix have 450 employees.
Christoph Schäfer worked on the deal for PIA. Thomas Dold is a co-founder of Dymatrix. Dirk Schekerka is managing director for Germany at Equistone.
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