Beringea backs InSkin Media
Beringea has led a ТЃ2m funding round for UK-based advertising technology and digital media specialist InSkin Media (ISM).
The business will use the funding to extend UK and international operations and develop its technology.
Company
ISM develops online advertising formats for publishers and content distributors including IPC Media, The Telegraph, The Independent and Channel 4. It also provides brand campaigns for blue-chip companies such as American Express, Disney, Marks & Spencer and Samsung.
The business launched its commercial activities in 2009 and today employs 34 staff in its offices in London, Hamburg and Stockholm. The business aims to deliver 500 campaigns in 2012.
People
Chief investment officer at Beringea, Trevor Hope, worked on the deal with InSkin Media's CEO Hugo Drayton.
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