SEP et al. in £9.5m series-C for SportPursuit

Mikkel Stern-Peltz
23 November 2015

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British VC Scottish Equity Partners (SEP) has led a ТЃ9.5m series-C investment round for London-based sports apparel e-commerce business SportPursuit, alongside Grafton Capital and existing investor Draper Esprit.

The latest round brings the total raised by SportPursuit to £19m.

SportPursuit will deploy the capital to finance further UK growth, international expansion and the development of new products and services.

Previous funding
SportPursuit first received capital in March 2012, when it raised $1.2m from Draper Esprit and a group of business angels. The investment was topped up with a further $2.3m in May of the same year.

Draper Esprit participated in a £2.2m follow-on round in October 2013 and led SportPursuit's £5m series-B in February the following year, alongside Silicon Valley Bank.

Company
SportPursuit was founded in London in 2011 and is a flash sales website for sports gear and apparel.

The company has a website and app that its customers can use to access members-only sales of a range of discounted sports brands.

People
Grafton's Oliver Thomas led the investment alongside SEP's Stuart Paterson and Martin Brennan. Paterson and Thomas will join SportPursuit's board as part of the investment.