Partech leads $33m series-C for Brandwatch

The fresh capital will assist Brandwatch as it looks to build on its recent work with US clients such as Walmart with the opening of additional offices in the country; the business is aiming to add new brands to its partnership network.

The institutional round is the third seen by Brandwatch since being founded in 2007. In March 2012, the social media monitoring specialist received $6m in a series-A led by Spanish VC Nauta Capital, which deployed equity via its €150m third fund.

In May 2014, Nauta was joined by technology-focused VC Highland Capital Partners Europe, which led a $22m series-B via its €250m Highland Europe fund, according to unquote" data.

The current investment is the fourth to be financed by Partech's Growth fund. The vehicle recently received a €75m commitment from state investors BPI France, European Investment Fund and KfW. This pushed commitments up to the €370m target, nine months after a €200m first close in February 2012.

Speaking to unquote", a source close to the VC explained the goal was for the fund to close on its €400m hard-cap in early 2016. 

Company
Created in 2007, Brandwatch develops a platform that monitors what social media users say about brands online. Headquartered in Brighton, the business has 1,200 clients and additional offices in Berlin, Stuttgart, New York, San Francisco and Singapore – the latter opened in June 2015. Its headcount currently totals 300 professionals.

People
Partech  was represented by Bruno Crémel, general partner of the VC's growth fund alongside Mark Menell and Omri Benayoun. Giles Palmer is Brandwatch's current CEO.

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