Octopus leads £3.7m investment in Amplience

It is Octopus's second investment this month, having previously injected £2m into UK-based targeted-advertisement technology company Affectv. Last month, the GP backed UltraSoC, a UK-based provider of system-on-chip infrastructure, in a $2.3m series-B funding round.

Northstar invested via its Finance for Business North East Accelerator fund, which is backed by the European Regional Development Fund and the European Investment Bank.

London-headquartered Amplience will use the the capital to grow the company internationally and improve the business's solution for multi-channel retail customer-experience management.

Amplience recently attracted clients such as New Look, Mamas & Papas, Morrisons, Tesco, DFS and House of Fraser.

Company
Amplience offers a rich adaptive media platform that simplifies the production of interactive media. Amplience aims to helps its clients design multi-channel and multi-device digital marketing media.

Amplience was founded in 2008. It has offices in New York, London, Teesside and Berlin.

People
James Brooke is the CEO and co-founder of Amplience. Jo Oliver is an investment director at Octopus. Michelle Cooper is an investment manager at Northstar.

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• Topics
• UK / Ireland
• Technology
• Expansion
• Octopus Investments
• European Investment Fund