ITALY - Stroili Oro Group partners with Upim

Jewellery business Stroili Oro Group has recently signed an agreement with department store chain Upim to sell an 'accessible' line in its 50 shops, based all over Italy. Rumour has it that both businesses have planned a tailor-made approach to the alliance, worth approximately EUR 20m. The offer will be based on 50% jewellery, 30% of items in gold, silver and steel and 20% of watches.