UK - launch of venture-backed Healthcare Brands International

Healthcare Brands International (HBI), a new company helping to turn innovative medical product technology into successful consumer brands, was officially launched today. Backed by £25m of venture capital from a syndicate of investors including Abingworth, MVM, 3i and Sofinnova, HBI is targeting companies which have successfully developed innovative technology but lack the commercial capability and resources to realise their true potential with consumers worldwide. HBI is focussing on consumer needs, which are currently either unmet or only partially met by available OTC products.