UK - NSEI invests further in Quick.tv
NorthStar Equity Investors (NSEI), alongside new and existing investors, has led a £335,000 funding round for online video company Quick.tv.
NSEI first supported Quick.tv in 2006 with a £60,000 pre-seed investment. It later invested £500,000 in November 2007.
The start-up company, based in Newcastle, offers a hosting facility to publish videos online. With Quick.tv's platform, digital media content owners can transform plain video into an interactive viewer experience online. The technology is aimed at design, production, and digital agencies, as well as publishing companies and 'e-tailers' who want to increase impulse purchasing.
The new capital will be used to develop an extensive marketing campaign in prepartion for the product going live in April.
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