UK - Actionality receives seed funding from Doughty Hanson

Established in April 2005 by Scott Cullinane, Matthias Kunze and Thomas Lopatic, Actionality is an innovative technology provider within the mobile marketing industry.

Scott Cullinane, Actionality’s chief executive, said: 'Actionality provides mobile game publishers, media agencies and consumer brands across Europe and Asia with the cost-effective solutions required to brand and advertise within mobile games. Our technologies automate what has traditionally been a very costly and labour-intensive content customisation process for our customers. Our ‘mobile commercial’ format provides advertisers with a consistent, familiar and feature-rich medium with which they can entertain and interact with their target audience.'

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• Topics
• Early-stage
• UK / Ireland
• Media